Adproofing Your Kids

A sanity-saving book to stop 'pester power' from taking hold in your home. Adproofing Your Kids is a hands-on, practical book that offers you the tools to alleviate the 'pestering' behaviour encouraged by marketers and advertisers. It also guides parents in helping children think critically about the media messages that surround them on a daily basis. Parents themselves, Daniel Donahoo and Tania Andrusiak began researching this book with their own concerns about the effects of media and marketing on young children today - and soon found that these were shared by families all over. The problems seem to arise from two clear facts: young children today spend more time immersed in electronic media and are subjected to more targeted marketing than any generation before them. If you've ever found yourself wondering how you're ever going to help your child 'beat' today's media messages, this is an important resource to have on hand, dealing specifically with: - advertising, - inappropriate sexual messages, - violent acts shown as acceptable responses, - images of unattainable body shapes, and - the effects of new technologies (particularly the Internet). In response to such concerns, this book contains tried-and true solutions (suitable for children aged from 2 to 12) gleaned from hundreds of parents, educators and psychologists to counter the blatant and hidden manipulation of children by advertisers and popular media.